Brian Solis is a principal analyst at Altimeter, the digital analyst group at Prophet. He is also an award-winning author, prominent blogger/writer, and world renowned keynote speaker.

A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business and society. His research and books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on people and also the role we each play in evolution. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies that enable businesses to adapt to new connected markets from the inside out.

His new book, X: The Experience When Business Meets Design, introduces the importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle.

His previous books include, What's the Future of Business (WTF) , which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. Prior to WTF, he published The End of Business as Usual, which was named as a Top 10 Business Book by Publisher's Weekly. EOB examines the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

He is a regular contributor to leading business and industry publications including Adage, Forbes, Wired, and VentureBeat, among others. Brian is also an official LinkedIn Influencer with over 500,000 people on Linkedin, Twitter and Facebook.

As a sought-after speaker, Solis actively shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of digital transformation, innovation, connected consumerism and digital lifestyles.