Boosting Sales by Being Human:
Drive marketing ROI and explosive sales growth with human values, using data and insights from the world's leading expert.
Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn't getting us closer to achieving our goals. But what if we're measuring the wrong things?
For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It's no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.
The result of David's global research is a proven, science-backed method for identifying the values your audience shares. His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work.
You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David's keynote will show you how.
WHO IS THIS FOR?
• Sales teams and leaders
• Marketing departments and agencies
• Organizational leaders looking to revolutionize their businesses from the ground up
AUDIENCE TAKEAWAYS
• The specific Power Values that will empower you to engage people and influence outcomes.
• Creative, detailed strategies to immediately put the Power Values to use.
• David's revolutionary Values Thinking Process that turns shared values into actionable tactics.
• The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.
SALES INSIGHTS
• Better Bonds: Discover how to align sales strategies with customer values for deeper connections and better results.
• Identify Drivers: Learn how to identify key values that drive purchasing decisions in diverse customer groups.
• Speak Their Language: Master the art of values-based communication to resonate with customers' core beliefs and needs