Topics
Marketing Branding Entrepreneur Social Media Best-Selling Author
Books
Don`t Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
In today`s environment companies need to go beyond relationship marketing" to be true customer advocates -- faithfully representing their customers` interests. Customer advocacy means providing customers and prospects with open, honest and complet...
Glen Urban Profile
Glen L. Urban is a leading educator and researcher specializing in marketing strategy and new product development. He has been a member of the MIT Sloan School of Management faculty since 1966, was Deputy Dean at the school from 1987 to 1991, and Dean from 1993 to 1998.
Urban is co-author of seven books and numerous papers. His papers have won several prestigious awards, including two O`Dells. He has received the Paul D. Converse Charles Parlin, and Buck Weaver Awards for lifetime achievement in marketing research. Over the last 10 years Dr. Urban`s research has concentrated on trust-based marketing systems and web site/banner design to match the cognitive style of users. This work was supported by MIT sponsored research projects at Intel, GM, BT, FT/Orange, Liberty Mutual, Suruga Bank, WPP and Google. Professor Urban`s recent research is on Prospective Meta Marketing Analysis to enable better advertising budgeting and allocation between new and old media and on the use of a mobile storytelling app to enhance the effectiveness of social media.
Topics
Marketing Branding Entrepreneur Social Media Best-Selling Author
Books
Don`t Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
In today`s environment companies need to go beyond relationship marketing" to be true customer advocates -- faithfully representing their customers` interests. Customer advocacy means providing customers and prospects with open, honest and complet...