Ten Keys to Entrepreneuring Success
Jeff Hoffman has been requested to give this talk on literally every continent. A seasoned veteran of seven startups, included the highly successful internet company Priceline.com, Hoffman has spent many years traveling the globe and collecting the best practices of top entrepreneurs in every sector. In this dynamic and regularly updated presentation, Hoffman shares tips and techniques designed to increase innovation as well as operational efficiency for companies launching new products and new markets. Hoffman uses colorful anecdotes from real companies such as Zappos, Amazon, Priceline, and others to give attendees an immediately actionable list of tasks and tools that they can use to dramatically improve their startups and new launches, and increase their odds of success using the lessons learned by some of the world's most successful companies.

Testing Ideas and Finding Unfair Advantages
Throughout his career, Jeff Hoffman has studied success stories. He has profiled and shadowed some of the world's most successful people in many different fields, studying their attitudes, philosophies, and techniques to determine what common elements all these winners share. Hoffman has made it a lifelong mission to study excellence, and collect the secrets to achieving that excellence in a way that it could be shared with as many people as possible. Hoffman's work with athletes (such as Evander Holyfield, boxing's former Heavyweight Champion of the World), musicians (such as Elton John, Justin Timberlake, Boyz II Men, and many more), business tycoons (such as Sam Walton, Donald Trump, and many others), and world leaders (US Presidents, foreign Prime Ministers, and various Kings, Queens, Princes, and Princesses), has allowed Hoffman to compile an impressive list of traits, attitudes, and action plans to help attendees plot their own course to excellence in their own lives and careers.

Building a Responsive Approach to e-Commerce

Reinventing Yourself and Relaunching Your Career

Branding to Win
Justifying the Two Aspects of a World-Class Brand

Design Your Life 101
Embracing Self-Determination as a Lifestyle

Picking Up the Shovel
Enabling Team Members to Execute Great Ideas

Team of Teams
Understanding Leadership is Empowering Talented Teams

The Art and Science of Branding
We live in a world where we are constantly bombarded by advertising and sales pitches, on our TV, on our radio, in the movie theater, via our email, and even on our cell phones. If you have a product or service to sell, how do you break through the noise and get your customer's attention? Jeff Hoffman, a recognized expert in branding, was an executive in the Priceline.com family of companies, where Priceline became the second most recognized brand name on the Internet after less than two years of operation. In this presentation, Hoffman shares a very powerful list of key requirements in developing your own brand and finding your place in a crowded market.

Innovation and How to Inspire It
To many business leaders, innovation is a "soft" science, something that occurs frequently by accident, or when a good idea just "pops up". But in reality, the world's most creative companies consider innovation an actual process, as much a part of their operations as marketing or customer service. In this thought-provoking presentation, Jeff Hoffman teaches the audience how they can create and manage an innovation process in their own company, and how they can harvest the results of that process from idea to product to profitability.

Managing Change in a Fast-Paced World
Five years ago, Tower Records was a leader in music distribution, and Apple Computer was a computer company. Today, Tower Records is bankrupt and Apple gets most of its profits from the music business via its iPod. What happened? Nothing, in Tower Record's case, and that's exactly the problem. Tower thought it was in the retail business, when it should have recognized that it was in the distribution business. In this stimulating presentation, Jeff Hoffman explains how to anticipate change and how to react to it so that you can be tomorrow's leader and not yesterday's news.

New Rules of Business Leadership
Jeff Hoffman, a successful entrepreneur who launched and grew a number of startup companies, has done business all over the world and has studied business and corporate culture in many different industries and geographies. In this clear and concise presentation, Hoffman shatters the myths of the old school of business management, and presents a valuable list of new rules for success in business today. Today's workforce reacts to an entirely new set of needs and rewards, just as today's customers have a totally different expectation of what you provide to them. Don't miss this presentation if you want to get it right!

Digital Distribution and How to Use It
It seems like new technologies and new opportunities make the news almost every single day. YouTube did not exist just a few short years ago, and then before some of us had ever even seen it, it was sold for $1.6 billion. Something's going on here! What is it? It's a complete redesign of the distribution system for many businesses and industries, and whatever field you are in, you need to be sure you are getting maximum benefit from the digital distribution system. In this eye-opening presentation, Internet pioneer Jeff Hoffman shows you how to do just that.

Energy and Attitude
Motivation to Achieve Your Dreams

The Digital Entertainment Revolution
The entire traditional distribution system of the music, film, and television industries has been ripped apart and completely rewritten by technology and the Internet. Distribution has gone from "broadcast" to "narrowcast" to "personalcast". We now "TIVO" a show and watch it when we want. We download single songs and don't buy albums. The consumer has taken control of the entertainment distribution system, aided by digital distribution technologies, and this presents an exciting new world of business opportunities. Jeff Hoffman walks us through these changes and tells us what the future may hold.