Success! Inquiry Successfully Submitted

Jeff Manning

Author & Marketing Expert

Speaker's Fee Range : $10,000 or Less
Travels From :   CA

  Topics

Branding Marketing Public Relations

  Books

  Jeff Manning Profile

In 1993 Jeff became the Executive Director of the California Milk Processor Board. He led the creation of GOT MILK? and, over the next 12 years, transformed it into one of the best known, most influential campaigns in America. By applying creativity, unconventional thinking and packaged goods disciplines, he helped turn GOT MILK? into a "virtual brand", a valuable property and a pop culture icon. Collaborative by nature, Jeff brokered a wide range of licensing agreements with the most powerful food companies in the US including; Nestle`, Kraft, Nabisco, General Mills, Pillsbury and Quaker Oats and McDonalds.

Prior to GOT MILK?, Jeff spent 25 years at major advertising agencies; Grey, JWT and McCann Erickson. His clients included; P&G, Clorox, Con Agra, Safeway, DHL and Bank of America. He is recognized as the leading authority on generic marketing working on unbranded programs for beef, potatoes, eggs, raisins, RTE cereal and, of course, milk.

Read More
Jeff Manning Profile
In 1993 Jeff became the Executive Director of the California Milk Processor Board. He led the creation of GOT MILK? and, over the next 12 years, transformed it into one of the best known, most influential campaigns in America. By applying creativity, unconventional thinking and packaged goods disciplines, he helped turn GOT MILK? into a "virtual brand", a valuable property and a pop culture icon. Collaborative by nature, Jeff brokered a wide range of licensing agreements with the most powerful food companies in the US including; Nestle`, Kraft, Nabisco, General Mills, Pillsbury and Quaker Oats and McDonalds.

Prior to GOT MILK?, Jeff spent 25 years at major advertising agencies; Grey, JWT and McCann Erickson. His clients included; P&G, Clorox, Con Agra, Safeway, DHL and Bank of America. He is recognized as the leading authority on generic marketing working on unbranded programs for beef, potatoes, eggs, raisins, RTE cereal and, of course, milk.

In 2005 Jeff launched Got Manning? His mission; ignite brands and categories with fresh, provocative, strategic thinking. His consulting clients include: Jamba Juice, the Cherry Marketing Institute, Siemens TTB, Alta Med Heath Care Services, RGS Solar and the California Milk Advisory Board. Jeff authored GOT MILK? The Book and is a prolific business writer and key note speaker. He has a Master`s Degree in Journalism from Northwestern University and has taught at the MBA level at both UC Berkeley and UC Davis.

  Jeff Manning Talk Titles

Reigniting Mature Brands & Categories

Reigniting Mature Brands & Categories
The world is overrun with highly mature brands and categories. Some are still healthy and growing strongly. But many others are stalled and stagnating. There is a temptation, even among huge, top tier brands, to accept no/slow growth. This is a fatal, self-fulfilling prophesy. Brands, and even entire categories, become obsolete.

However, they can be reignited, even resurrected. GOT MILK? represents a modern case of "Marketing CPR." Below are some of the mandates for reigniting highly mature brands and categories.
~A seismic shift in strategic thinking.
~Provocative, possibly terrifying ideas.
~A core of progressive, resilient, highly persuasive leaders.
~People who embrace intelligent risk.
~Strategic alliances, even with those thought to be the "enemy".
~Investment spending and a realistic payout period.
~Humility, patience and accountability.

Category Marketing: A Breed Apart

Category Marketing: A Breed Apart
Milk. Beef. Pork. Cotton. Raisins. Potatoes. Even prunes (now dried plums). All have generic or category marketing programs. While the fundamentals of marketing apply, these boards and commissions are truly are a breed apart. In part because of GOT MILK?, other, non-agricultural industries are considering programs designed to increase category demand. While this makes great sense, conceiving, organizing, funding and managing a generic program requires a different breed of thinking.

Managing & Motivating Creative People

Managing & Motivating Creative People
The highest ROI in the business world comes from creative people. Their ideas don`t just improve things a bit. They can change the course of a brand, an industry, even a nation. Creative people are often highly sensitive, defensive and opinionated, frequently at the all at once. It requires special mind and skill sets to consistently channel and nurture creative thought. Unfortunately, many senior managers either lack the skills or vision to derive the most from their creative resources.

Some of the most creative people in advertising worked on GOT MILK? The lessons learned, from both the successes and blunders, can pay huge dividends, not just to marketers, but to anyone who must tap into creative people. "Managing Creative Minds…for Fun and Profit" captures and applies 12 years of GOT MILK? experience.

Collaboration Marketing: Building Bri...

Collaboration Marketing: Building Bridges
The days of going it alone are hereby officially dead. No brand or category, regardless of its dominant, can maximize growth without building strong, resilient and often unexpected alliances. The case history "graveyard" is populated by companies and industries who fought this idea.

GOT MILK? could not have achieved virtually universal awareness and its iconic stature without its branded partners. These, of course, included Oreos and Nesquik and Quaker Oats and Rice Crispies (the brand you can`t even hear without milk). But GOT MILK? also embraced Mattel`s Barbie, Girls Scouts of American and Cookie Monster. Unfortunately, many marketers struggle with collaboration, especially with global consolidation and "conflicts of interest." It requires a different way of thinking and, occasionally, an outside mediator to bring partners together, to show them common ground.

A keynote speech, "Collaboration Marketing: Building Bridges", highlights how GOT MILK? connected with nearly every major food company in the US and how to apply this experience to broad range of brands and categories. The "Building Bridges" workshop can help companies open doors, establish alliances, increase efficiencies and build brands.

  Topics

Branding Marketing Public Relations

  Books

  Related Speakers


Scott Bedbury

Top Footer

Sign Up for Industry News

Contact Us

1-858-228-3771
SpeakInc.
10680 Treena Street, Suite 230
San Diego, CA 92131

Find Out More

Speakers
Topics
 
 
 
×
Add all speakers of interest, then click Request Fee and Availability