Jeffrey Hayzlett Profile
Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he puts his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media.
Jeffrey is a leading business expert, cited in numerous books, magazines and newspapers worldwide, and a frequent television guest and commentator, having appeared on shows including MSNBC's Your Business, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump, among others. He is executive producer of a number of global television projects and Celebrity Editor of the largest circulation social media and business magazines in the world. With a strong following in business and social media communities, he's recognized as one of the Top 10 c-suite Twitterers and a key influencer in the social media landscape.
Jeffrey is the author of two business bestsellers Running the Gauntlet: Essential Business Lessons to Lead, Drive Change and Grow Profits and The Mirror Test: Is Your Business Really Breathing. The Mirror Test, which received acclaim on numerous bestseller lists including Inc's 800CEORead The Mirror Wall Street Journal and USA Today. From the world of academia at leading business schools to corporate training and c-level circles, The Mirror Test's thought-provoking lessons are told with bold simplicity, readability and humor. Christie Hefner, former CEO of Playboy Enterprises, says The Mirror Test, "...provide(s) fresh insights and actionable advice in an engaging style."
Jeffrey's second bestseller, Running the Gauntlet, released January 2012, answers the question: How do I change my business in a way that instills enthusiasm and increases profits? Providing the inspiration and tools for spearheading dramatic change, Hayzlett helps readers tackle their biggest obstacles to making changes necessary for business success: fear, apathy, and failure to take personal responsibility. In his trademark fast-paced, brash, humorous style, he provides a realistic approach to competing effectively in an increasingly competitive business environment.
Not only engaging through his writing, Jeffrey's presence and insight is in demand; he frequently appears at events worldwide, addressing business growth, communications, and marketing and is in demand around the world for conferences, events, and corporate planning meetings.
Jeffrey has years of international marketing, sales, and customer relations management experience. In 2010, Jeffrey stepped down from his role of Chief Marketing Officer at Eastman Kodak Company after four years with the company where he was responsible for Brand Development and Management, Market Development, Corporate and Product Public Relations, Communications and Public Affairs, Corporate Sponsorships, Business Development, Corporate Relationships and Partnerships, and Marketing.
Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives.
Currently, Jeffrey leads The Hayzlett Group, an international strategic business consulting company leading change for high growth businesses. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building. Even when away from his home state of South Dakota, Jeffrey can always be found in his trademark cowboy boots.