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Seth Godin

Former Yahoo VP of Marketing, Best-Selling Author, Entrepreneur, Leadership, Marketing & Change Expert

Speaker's Fee Range : $50,000 & Above
Travels From :   NY

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Marketing Entrepreneur Best-Selling Author CEO / Senior Exec... Digital Marketing Technology / IT Change TED / TEDx Virtual Presentat...

  Books

  Seth Godin Profile

Seth Godin is an Author, Entrepreneur and Most of All, A Teacher!

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).

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Seth Godin Profile
Seth Godin is an Author, Entrepreneur and Most of All, A Teacher!

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).

His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

The Tribes We Lead

  Seth Godin Talk Titles

This Is Marketing

This Is Marketing
You Can't Be Seen Until You Learn to See
Based on his book of the same name.

Set Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book/talk will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

Spreading Your Ideas

Spreading Your Ideas
Seth Discusses the Importance of Marketing Your Vision
Entrepreneur, author and marketing guru Seth Godin draws on the example of the creation and initial marketing failure of sliced bread to illustrate the importance of spreading an idea in order to sell a product. Seth explores the limitations placed on an idea, no matter how brilliant, when it does not have reach.

Using several real-world examples, Seth describes the importance of getting people to care about a product through marketing as it is not always about the product itself or the patent or its uses, but its cultural relevance. He defines the era we live in as a century of idea diffusion, in which there are too many options and too little time, which is why getting attention through effective marketing can make bad or bizarre ideas more successful than boring ones.

Communication In The Age Of Distraction

Communication In The Age Of Distraction
Will we ever be heard again? The internet has enabled anyone with a keyboard to speak up, and suddenly, everyone is, creating a maelstrom of spam, noise and hype. Bestselling author Seth Godin will challenge us to see things a little differently as we work to build effective communications that work. We're living in a revolution, and Seth is the perfect guide to help us figure out what's next.

Tribes:

Tribes:
We Need You to Lead Us
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals… people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips. If you think leadership is for other people, think again. Godin shows fascinating examples in this talk, such as leaders coming in surprising packages, with the desire to change things, the ability to connect a tribe, and the willingness to lead. If you ignore this opportunity, you risk turning into a "sheepwalker", someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. This presentation will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think!

Invisible or Remarkable?

Invisible or Remarkable?
Tips From Seth's Best-Selling Books

  Topics

Marketing Entrepreneur Best-Selling Author CEO / Senior Exec... Digital Marketing Technology / IT Change TED / TEDx Virtual Presentat...

  Books

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