A truth-revealer who inspires greatness. Time-efficient, cutting edge best practices. Provocative speaking spliced with riveting coaching interactions -- All blended into an experience that frees up hidden leadership capacity.
Art Turock is an elite performance provocateur who helps clients develop A-player leaders, achieve unprecedented productivity, and ignite their hidden leadership capacity. His professional engagements include keynote speeches, seminars, executive coaching, and year-long Mission Unreasonable Projects.

Art has been a valued resource to over 120 Fortune 500 companies, including Merck, IBM, 3M, and AT&T. He has spoken to hundreds of trade associations and executive education groups such as American Society of Association Executives, Young President's, and Vistage. Articles by Art and references to his work have appeared in Success, USA Today, Fortune, Readers Digest, Association Management, Chicken Soup for the Soul at Work, Bloomberg News, CNN, and even a Starbuck's cup in "The Way I See It" series.

Art Turock is a practitioner in two fields -- business and sports. As a masters track sprinter and pentathlete since 2006, Art Turock's times for the 100 and 200 meter dash qualified for the National Senior Games (the equivalent of a national Olympic qualifying meet for age 50+ athletes), and earned an All-American standard time in the 60 meter indoor dash. In 2011, his pentathlon score ranked #4 in the United States for his competitive age group.

Over a period of three years, Art spent a total of eleven days immersed in fantasy camps and attending team practices to study the "Win Forever" coaching philosophy of Pete Carroll and the USC Trojans. By learning world-class talent development methods in sports, Art conceived the Learning-While-Working Process for building leadership capabilities while real work is getting done.

Art Turock has written three books, Invent Business Opportunities No One Else Can Imagine and Getting Physical: How to Stick With Your Exercise Program. His latest book, Competent is Not an Option: Adapting the Talent Development Game Plan of Sports to Build Your All-Star Leadership Team, has been endorsed by former Starbuck's CEO, Jim Donald, management guru, Dr. Ken Blanchard, and sports figures like Don Shula and Billy Beane.

At age 26, Art's first leadership experience involved being Training Project Coordinator for the Interpersonal Skills Training Project based at the University of Iowa College of Medicine. His responsibilities include selecting, training, and developing a cadre of trainers from a statewide community mental health system.

Art Turock graduated from Union College (BS) and the University of Florida (M.Ed.). He is a member of Phi Beta Kappa and USA Track & Field Association.

Art's mindset about Leadership Development
•Achieving competence is the enemy of continuous improvement and great achievement.
•All there is at work is time to get better (as a leader).
•Failure is actually the precursor to succeeding beyond our wildest dreams.
•You must disturb the mindset that got you to competent in order to become elite.
•Leaders never want to appear incompetent and one of the likely responsibilities where their incompetence will show is in leadership development.
•Practice makes permanent -- for better or for worse.
•Leadership training has become the greatest saboteur of leadership development.
•Micromanaging is tantamount to going AWOL for your job of developing your direct reports. Since you're still getting paid, micromanaging is an act of theft.
•You get what you tolerate.
•If a vital but not urgent priority (like leadership development) isn't a habitual way work gets done, then it's nothing more than a pipe dream.