Enhancing digital ROI is critical for the success of any online campaign.
Digital ad spending in the United States now exceeds $60 billion, yet 80% of marketers struggle demonstrating the effectiveness of their internet based campaigns.

Whether you are creating a digital campaign to enhance brand awareness, connect with key audiences, or generate sales leads, you want to know your Digital ROI…. and you want to learn how to improve it. This interactive presentation provides the information you need to connect the dots between eyeballs, engagement and bottom line benefits. We compare various channels and review the insights you can gain with available analytic tools. We delve into customer acquisition and the importance and metrics related to mobile marketing. Ensure the time and money you spend on digital creates positive, measurable returns.

We explore the various ways to calculate returns whether it is from an increase in customers or members, greater sales or improvement in product development and customer service. We examine processes which help you put numbers to the calculations, and improve your digital ROI. Digital provides a lot more information than other forms of advertising. This information is critical because it helps you create repeatable success. It transforms digital marketing from a guessing game into a scientific process. Learn what works…. and do more of it!

Digital is fast. You can learn in days, even hours, how campaigns, messages and content translate into meaningful prospect and customer interactions. We compare various platforms including the popular social channels, and review the data and insights that are gained with the analytics that are readily available. We delve into the connections between customer acquisition in digital, the lifetime value of new customers and the best ways to ensure that money spent on digital marketing creates real, measurable returns that provide a positive impact on your bottom line.

This interactive social media campaign presentation teaches you the processes, techniques and platforms that create successful digital campaigns. Explore keys that unlock engagement on your Owned, Earned, Paid and Social channels. Learn how sentiment, persona and archetypes can be used to create content that engages audiences and improves performance on designated Key Performance Indicators.

We explore the marketing attributes of the top social channels. Find out how you can effectively engage audiences on Facebook, Twitter, Instagram and Pinterest. Discover how social advertising supports a digital sales funnel that generates qualified leads. Learn how to re-purpose existing content to cost effectively get engagement on and across social channels. Discover how your campaign can connect with audiences on all of the channels related to their customer journey.

In this complex realm of omni-channel marketing, discover how to transform campaign data into useful insights. The different uses of Google, in-channel and third party analytic platforms. Case studies from signature brands and their campaigns bring details to life in an exciting, hands-on seminar. This is a game changer for anyone who uses digital marketing to connect with audiences and influence outcomes.

This interactive presentation explores how technology creates opportunities to dramatically enhance the sales process. Whether for new or existing accounts, the sales process involves research, lead generation, ongoing communication, negotiation, and customer relationship management. Participants learn specific techniques that dramatically enhance every aspect of the sales process -- both individually, and as an organization. A lot of technology is already in place in organizations. The challenge lies not in purchasing more technology, but in discovering keys to the effective use of the technology that is already available.

This workshop delves into the unique and important relationship between technology, communications, organizational effectiveness and leadership. The goal is to gain an understanding of how technology can be used for a variety of applications that enhance productivity and improve communication. Leaders must be responsible for the appropriate development and use of technology to create organizational efficiencies and competitive advantage.

Creativity and Best Practices
This presentation focuses on creativity and best practices -- two areas which help individuals and organizations rapidly create and launch new ideas.

Innovation and Future Trends: The future is here... and it looks great!
In this lively and interactive presentation, new technologies and their implications for individuals and organizations are explained in simple, down-to-earth language! Participants learn about the ongoing evolution of technology and its impact upon their lives and organizations. Case studies and examples illustrate the issues and the potential applications.

Technology and Healthcare
Technology will play a significant role in the way that the healthcare workforce locate and perform their jobs at every level within provider organizations. This interactive presentation provides an update on the current state of the technology in healthcare. Participants learn how issues of employment, job performance, continuing education, universal patient records, remote diagnostics, rural healthcare, workplace illness and stress are forever being changed with technological improvements.

Cloud Computing, Google Apps and Real Time Video
This workshop examines how managers can help their companies and organizations use the Internet to enhance internal and external communications, increase productivity and online sales and reduce expenses.