A Business Process To Align Metrics, Customer Experience & Profits
In this motivational but practical presentation you will learn about Buyer Legends, a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on her journey to becoming a buyer. You will learn how this process aligns strategy to brand story to the buyer's actual experience on their customer journey. Discover how these easy-to-tell stories reveal the opportunities and gaps in the customer's experience within the current marketing & sales process. Learn how these legends communicate the brand's story intent and critical touch point responsibilities to your entire team, within every level of an organization, from the boardroom to the stockroom. Business executives, business owner and marketers will delight in how Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. Buyer Legends deliver quick and tangible results. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

Amazon.com sold its first book in July of 1995. The company did not start out knowing substantially more than most other businesses, but because it was willing to think ahead, develop big data technologies and push the boundaries of how best to do business on the web, it is now the largest online retailer, capturing about 30 percent of every e-commerce dollar.

Amazon is ten years ahead of the curve and even leads strongly data-centric companies like Walmart. Every business needs to ask itself whether it will adopt big data business strategies. If the answer is ‘yes,' then right now is the time to act. The nature of the game is changing so fast that waiting out the next ten years, trying to decide how or whether to change will leave many businesses in the dust. They will not be able to compete; they won't even be able to catch up.

In this exciting, perhaps daunting, climate, you are wondering how you can start experimenting with and implementing big data solutions that solve your business problems and fit with your business goals. But, how do you do that? What does using big data to solve business problems and fit business goals' mean?

When people look for an example of how big data benefits business, they usually point first to Amazon as the gold standard of how an online retailer uses big data to out-perform many of its competitors. This keynote will make sure you uncover and understand how to use the hidden secrets behind Amazon's success and make it yours.

How Offline is the New Online
Nobody argues about if search, social, and mobile technologies impacted customers' minds and buying behavior over the last five years. Today companies worry about keeping ahead of their competition; while the truly critical issue is keeping pace with their customers. Technological and social advances are forcing companies to embrace authenticity, improve customer experiences, or suffer the consequences. This session will show you how the convergence of communications, logistics and financial technology continue to evolve, as they always have, in order to reduce the friction in the customers' buying process. You will understand all the ways these technologies will change our professional and personal lives in the near future. If your company isn't prepared to handle this future, it could be after this session!

How Marketing & Sales are Benefitting from Big Data Platforms
The old direct marketing mantra of "the money is in the list" should be modified today to say "the money is in the data." Companies like Google, Facebook and Amazon have been leveraging massive amounts of data to dominate their respective industries. For example, Amazon uses big data to improve what products to highlight, how to deliver products at a better price than most of its competitors, how to ship more effectively, and how to merchandize more persuasively.

21 Secrets of Top Converting Websites
The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you'll find relevant examples from retail sites, B2B sites, publishers and everything in between. You'll learn the key principle of GTC -- Get the Cash! You'll never be able to look at a website the same way again.

Think Differently:
10 lessons learned from Steve Jobs and his marketing, retail and customer experience teams
Apple's meteoric rise to become the most valuable company in the world has many lessons for today's marketers. How is it they leaped into the direct to consumer retail environment only over the last few years, yet outsell most of the best retail brands by a factor of 10x per square foot. Why are they among the most loved brands? Bryan will explore 10 insights learned from Steve Jobs and his marketing, retail and customer experience teams and share with you how you should be applying these insights to your business.

Clicking The Ruby Slippers:
Why Businesses Can't Ignore Social Media
Your competitors are taking social media seriously -- Twitter, Microsoft , Google, Amazon and Facebook are growing daily among demographics that you'd never imagine. The tactics of social media are deceptively simple but the strategy requires the urgent attention of your senior executives. Bryan Eisenberg will explain the magic formula behind social media success. While social media is not entirely in your company's control it has the power to make or break your business; believe that, or not, at your own peril. After this provocative marketing keynote presentation you'll realize it's time to revisit your marketing strategy.

PPC Optimization:
The Road to Recovery

A Marketing Optimization Fitness Plan:
Is Your Company Fit Enough to Keep Up with Today's Customer?

Social Media is Not Media

From Blogs to Customers…
Proven Techniques for Converting Blog Visits

Always Be Testing:
Marketing Optimization in Challenging Times

Confessions of a Conversion Rate Optimizer