Joe is CEO and Head Coach of Values Coach Inc., which provides consulting, training and coaching on values-based life and leadership skills. Values Coach clients include hospitals, corporations and nonprofit organizations across North America. He is the author of a dozen books on business and personal success, including most recently All Hands on Deck: 8 Essential Lessons for Building a Culture of Ownership and The Florence Prescription: From Accountability to Ownership.

His most popular keynote - Building a Culture of Ownership on a Foundation of Values - universally earns rave reviews from audiences while addressing one of the most important challenges facing many organizations.

Joe is a powerful and effective speaker on the topics of values, leadership, building a culture of ownership and personal motivation. He is a passionate and dynamic presenter who shares real-world strategies for personal, professional and leadership success. He earned a masters degree in hospital and health administration from The University of Iowa and an MBA from the Stanford Graduate School of Business, where he was class co-president.

Prior to founding Values Coach in 1994 he served as chief operating officer for a large community teaching hospital. During his healthcare career he helped establish one of the nation`s most comprehensive emergency medical services programs at the University of Iowa Hospitals and Clinics, and was first president of the Association of Air Medical Services. As founder of the nonprofit organization STAT (Stop Teenage Addiction to Tobacco) he was a leading activist in the fight against unethical tobacco industry practices, especially those targeting children.

Joe and his wife Sally have two adult children. They live on a small farmstead in Iowa, and their second home is a tent in the Grand Canyon.